glory

Being first with something new into any market has always had many advantages

An increase in financial returns is something most people wish to experience from being first with the initiative
Becoming a VR Associate delivers this benefit and more.
Vending machines have always been perceived as a large box that hold both snacks and drinks which are available for purchase by the general public.
The public perception is changing as they become accustomed to different payment options. Payment is now not only with coins but with $5 and $10 bills and of late credit cards.
Now we have the addition of cashless with a Vending Rewards card.
The Associate Benefit here is that we no longer have to sit for hours and count and bank coins. The counting of notes by a counting machine simply reduced this chore from hours to minutes.
One benefit of Cashless Cards is that most customers use a $10 notes to top up their credit on their cards.
By installing a card system on your machines the everyday reality of coin jams reduces dramatically. If very few coins are going through the machines for purchases then very few are being returned for change and the 50c piece no longer becomes a major problem.
An additional benefit here is the reduction in service calls for coin jams and therefore a natural cost saving.
Vending Reward Associates also benefit from having a 3/4 year written tenure with the location. Most locations understand that technology costs money and are prepared to sign a contract to secure the technology for their business.
This will come as a enormous relief to the operators who have large sites constantly being targeted by CC Amatil offering cashless systems, new machines with both snacks and drinks with a 35% commission just to seal the deal.
A Vending Rewards installation also benefits from having the ability to sell "combos". No not the machine type. But a drink and snack at the same time and offer a reduction in the purchase price. No different to what you see every day at your local supermarket, convenience store or petrol station.
National suppliers are right behind this type of selling as from their perspective it is all about volume and market share.
As a VR Associate you become one of the first Vendors in the world to offer this direct to your customers.
Benefits derived from this?
Well we are hoping for an increase in the number of vends you experience per day.
Followed by an increase in the actual "Vend Purchase" you are currently experiencing. We see this as a given as most operators who run "Combo" machines will have an average "Vend Purchase" of between $1.95 and $2.04 depending on their retail prices and their sites. By offering a "combo purchase" then the vend purchase would naturally climb from $1.95 to $3.50 depending on what the paired items are.
What does this do to the profitability of your machines?
Hopefully given the right sites and customer base "through the roof"
Next is the benefit to your customers.
Vending Rewards was initially designed to create a loyalty base amongst your existing customers and increase the number of daily vends by offering to return 10% of their monthly purchasers back to the customer. The customer in return needed to spend more than $20 per month to receive the rebate.
Any increase in the number of vends through your machines is good business. You experience higher profitability and the return on your investment also increases.
The increase in volumes of your products is also of particular interest to the manufactures . They are always looking for routes to market and Vending in the past has always been a hit and miss for them. Smiths and Coca Cola are the exception as both companies have for over 30 years used vending world wide as a channel to increase sales and retain market share of their products.
This leads then to another benefit. Manufactures are prepared to reward for volume. Not only in a reduction of the purchase price but also with rewards and rebates.
VR intends to use these rebates to further reward the customers with movie tickets and eventually long weekends to the gold coast as an example. Entry for the prizes would naturally be achieved simply by making a purchase of a Mars bar through your vending machine. The server software allows for picking of a winner and we aim to be running monthly specials with suppliers all year round.
We are sure that other benefits will surface as the program continue to grow and has the support of the vending industry.

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